Air, road, and tire temperatures substantially affect tire/road noise emission. For measuring purposes, one would like to normalize measurements to a reference temperature by means of a reliable correction procedure. Current studies show that temperature effects remain an important source of uncertainty in tire/road noise measurements and tire testing, even after applying the correction terms provided in the various standards. This seems to be the case for the measurement methods used in OBSI, CPX, SPB, and various regulations or directives based on ECE R117. This paper examines a new dataset consisting of 7.5 million temperature measurements aimed at contributing to a better understanding of temperature effects and the ways they relate to air, road, and tire temperatures. It is assumed that tire temperatures are the most relevant for noise corrections; therefore, special studies are made for how tire temperatures relate to air and road (test surface) temperatures. A profound analysis is provided on how these relationships vary over different day times, seasons, and climatic regions. Based on this analysis, the authors provide suggestions for improvement of temperature normalization in current tire/road noise and tire testing standards. Special considerations are devoted to measurements on test tracks having ISO 10844 reference surfaces.